Website Design for a UK Free Spins Guide Website
At Brainee Creations, our staff works to provide the best web design services out there. Although we can help any kind of business, we particularly enjoy working with the top online casino sites. This includes gambling platforms, as well as casino review and educational gambling sites. One of our most recent projects was for a UK Free Spins Guide. They agreed we could share the experience and process of designing a new website for them. If you’re ready to learn about the details of the project, please continue reading.
What is UK Free Spins Guide?
Before we begin any kind of project, it’s important that we take time to understand the business and what the platform needs to communicate. One mistake that we often see in the web design industry is the idea that all you need to be successful is to design a good-looking website.
However, we know first-hand that it’s important to focus on function first. Gambling-related sites should allow their functionality to guide the form of their overall design. This was the case for UK Free Spins Guide, too. They initially had a site that was pretty simple yet pleasing to look at. However, many of the vital features that players needed to access were missing or broken.
User Interface
Although there are many aspects of casino industry websites, they all need to utilize a user interface that’s intuitive. By that, we mean that visitors and gamblers shouldn’t have to spend forever searching for what they need. Menus need to be laid out in a logical order, and navigational tools should be simple and straightforward.
To this end, we revamped the layout of the uk free spins guide. We created a top menu with mini dropdowns for sub-menus, which helps keep the front page looking neat and clean. We helped them sort the information available, too. The UK Free Spins Guide is now organized by casino games, top software providers, payment methods, and online casino reviews. No matter what a UK player is hoping to find, they’ll be able to do so in just a couple of clicks.
Colour Palette
Although the previous design was somewhat pleasing to look at, it lacked finesse. Did you know that website visitors who aren’t impressed with the landing page of a website are bound to click away and never return after the first few seconds? We were keen to fix this issue and make sure that the UK Free Spins Guide was a pleasing and inviting place to be.
We helped them choose a colour design that communicated professionalism and luxury, just like the online casinos they review. We settled on a black, white, and gold theme to make sure everything stayed clean. In addition, we worked to update the buttons and other small design features to craft a website that looked modern.
Improved SEO
Last, but certainly not least, we worked to improve the SEO of the UK Free Spins Guide. Even though they have always offered plenty of valuable information about the gambling industry and online casinos, the UK Free Spins Guide struggled to attract website traffic. We made sure to follow the three keys to good SEO.
First, we created PPC (pay-per-click) ads. These ads are the most affordable way to help UK players find the wagering platforms and guides they need. The UK Free Spins Guide will now be shown as a suggested result to gamblers who are searching for relevant terms.
To support the UK Free Spins Guide relevancy, we layered UK Free Spins Guides into the website effectively. This teaches the Google crawler what kind of website it is. And lastly, we established valuable backlinks to other affiliates to make sure the UK Free Spins Guide is recognized as a legit casino site for reviews.