5 things to know about designing an online casino website for Japanese players

Are you designing an online casino website for Japanese players? Here are X things you should know about Japanese web design before you start.

Online gambling is becoming a more prevalent trend in Japan lately. More and more Japanese players are going online to play casino games and have fun. So, there’s no better time to create your own online casino website and attract Japanese players.

But, before you dive into all the web design work, find out that the Japanese audience is a bit different than other audiences in other parts of the world. Japanese Internet users have a few different expectations and preferences when it comes to web design. Keep reading below to find out more!

1.You still have to respect some UX principles

First things first, know that UX principles are still on the table, even if you are designing for a Japanese audience. Japanese gamblers may have some different expectations in terms of web design, but they still want to have good user experiences when they play casino games online.

So, there are some good UX design principles that you still need to consider to help your Japanese players get the full benefit of playing online gambling, including:

  • Mobile-friendly interface
  • Responsive website
  • Navigability
  • Accessibility
  • Hierarchy

2. Add plenty of text

Next, let’s get to the more specific web design preferences of Japanese audiences. One of them is that Japanese Internet users like to see a lot of text. Internet users from most parts of the world prefer to see a clean and rather minimalist interface. But that’s not the case for Japanese people.

When they go online to find gambling games for Japanese players on online casinos, Japanese players expect or are used to, see heavy use of text. One reason for that is that Japanese consumers need a large number of details and convincing to buy or engage with something online. So, make sure that your website casino will have a lot of text.

What type of text can you use on an online casino website?

3. Make it crowded and busy

Besides the heavy use of text, when designing an online casino website for Japanese players, you also need to use various pictures, graphics, and buttons heavily.

Japanese are known to be a nation that has a culture of discouraging waste. Maybe this has also translated into their digital world, and that is why every small digital space is utilized fully.

So, make the pages of your website as crowded as possible. Use all the elements that are usually on a website and fill the space with them.

4. Use smaller graphics

The preference for smaller graphics is another thing that differentiates Japanese players from other online gamblers. While graphic designers use large and high-resolution images for websites in other parts of the world, Japanese website designs include small and low-resolution pictures at various locations on the page. One of the reasons for that is the fact that small and low-resolution photos improve website responsiveness.

So, use small graphics to ensure that the web pages load quickly and provide the expected experience to Japanese gamblers.

5. Make it VERY colorful

Japanese players also differ in terms of color palettes used for websites. Bright colors are a big part of the country’s culture. You can see it in Kimonos, for example. So, Japanese websites often use bold colors like blue, red, pink, orange, and yellow.

While bright and bold colors on websites would be considered user-unfriendly by players from other parts of the world, Japanese players love them and feel excited about them. And, according to the psychology of colors, certain colors trigger specific emotional responses in people. So, you should use these colors wisely to engage and excite your Japanese players.